As a team our expertise lies in:
- Deep understanding of MEA region, > 100 years of cumulative experience.
- Experience across diverse FMCG/CPG categories, cultures and geographies.
- Merging science and art in building brands and efficient businesses.
Business Management
Business evaluation, setting vision and long term goals.
Marketing and Sales
Brand/portfolio strategy, Master brand architecture.Brand equity workshops, distilling brand essence Brand positioning, Marketing strategy and initiatives
Business Analytics
Business and market intelligence and analytics.
Operations
Looking at complete value chain; from Procurement to Demand/Supply planning, to point of consumption.
Business Management
- Business evaluation, setting vision and long term goals.
- Strategic growth model and initiatives.
- Driving business efficiency for fuelling growth.
- Putting in place systems and processes for sustained development.
- Developing Entry strategy for businesses to enter Middle East markets and/or expansion into Africa.
Marketing and Sales
- Brand/portfolio strategy, Master brand architecture.
Brand equity workshops, distilling brand essence
Brand positioning, Marketing strategy and initiatives - Innovation plan, populating funnel with winning concepts
Putting in place structures for fewer, bigger, better innovations - Communication strategy and development.
Advertising Online (Digital) and Offline
Media strategy, planning, deployment and efficiency measures - Marketing performance planning
- Sales channel strategy and plans.
Distribution management, coverage enhancement techniques - Activation plans for initiatives
Promotion planning for maximum impact (building consumer penetration/trial vs. rewarding loyalty), ROI measures.
Business Analytics
- Business and market intelligence and analytics
- Business P&L modeling and analytics
- Consumer, shopper research and analysis
Consumer insight, Need states research
Share trend analysis - Consumption modeling and forecasting tools
- Portfolio pricing architecture and analysis
Price elasticity, optimum pricing recommendation
Operations
- Supply chain management.
Looking at complete value chain; from Procurement to
Demand/Supply planning, to point of consumption. - Manufacturing process, capacity utilization, efficiency measures KPIs).
- Project management tools (Idea to market, Integrated business planning).
- Support functions (Finance, HR, IS, Legal, Corporate) capability assessment and support.